SSILS 2012
Fearless Leadership..!
Description of product story telling event.
Fearless Leadership..!
Description of product story telling event.
Products story telling
- A tribute to Steve jobs.
Overview:
An Apple a millennium keeps the “Human Normalcy” away. After the classical Adam and Eve’s forbidden Apple episode, the Sir Isaac Newton’s Apple Eureka moment and the fresh Steve Job’s Apple saga, are you the FOURTH to be smitten by a revolutionary Apple?
Well, come and entertain us with your story!
Sri Shakthi India Leadership Summit 2012 provides you a platform to propel innovation, entrepreneurship, and positive change in the country around the challenges in the realm of Energy, Education, Environment, Healthcare, Infrastructure, Terrorism and Population explosion.
Do have a Product innovation solution to the challenges in these domains? Come and narrate the story of your patented innovative Product or your promising Product in development. Perhaps, the single differentiating factor that set Apple inc. apart is the ability of Steve Jobs to get people super excited about its super products. We believe the leaders of tomorrow are the ones who go beyond the Return of Investment in a venture or the Functionality of a product and make people willingly buy into their ideas. So, this will be a typical Product presentation competition with an additional focus on the ability of an individual/ team to present the idea packaged with a compelling story.
The Reward
1. Cash prizes
a. First prize winning team: Rs.40,000
b. Second prize winning team: Rs.20,000
2. Get nominated for NSEF Fellow Student Social Entrepreneur
3. Get Funded from Springboard ventures
4. Get your story profiled in The weekend Leader
What do we mean by a ‘Product’?
A ‘Product’ can be a bundle of electrical, electronic, chemical, mechanical or any other physical components which are integrated in order to solve a problem in any area of human life. It could be even a software component which can stand as its own like the famous folder lock or file splitting tools, but with a requirement behind it which is not being addressed very commonly. If it is hardware, it is not necessarily to be an eye-catching gizmo, but an object which is powered by a unique idea targeting the problem in an unprecedented approach.
Who can participate in the event?
The summit invites Engineering and MBA student teams who are passionate about new product development. The team may be in different levels of their mission from a mere inception to a complete implementation with an acquired patent.
We welcome the teams from all the levels of maturity for the contest. This can be illustrated by the following sample cases.
1. You are a student team who has an idea about a product, unshakable confidence in the idea and strong desire to make it happen, but not having started implementing it. For instance you have an idea to develop a software product which can help the students to organize their learning assignments, placement preparations, personal tasks and other areas of his personal life effectively. But you don t have a concrete implementation in your hand and just working on towards developing a prototype. YES, you can participate in the event.
2. You are a student team who has conceived an idea and worked on it to have a prototype developed. You are willing to test it, to show case it in front of qualified people from different areas of expertise and you want to move it to next level. For instance, you have a design for developing a water purification plant for domestic purpose. You have completed the design and developed a prototype. But you want your system to be displayed to public and you need constructive comments from people before you start implementing it. YES, you can participate in the event.
3. You are a student team who has developed a product and tested it. You may even have acquired the patent for it. You want to promote it to the public and you want to speak about it in a summit which is filled with people with the same innovative spirit and zeal of yours. YES, you can participate in the event.
Team Composition:
The team can contain maximum of 4 members.
The members can be from different departments.
The three stages of the event
PRODUCT STORY TELLING | |||
Stage | Event | Date | Details |
1 | Product Abstract submission | February 3 2012 | The abstracts need to be submitted online. The results will be announced on February 10 2012 |
2 | Product story telling- The presentation | March 2 2012 | The Presentation would happen in front of a judging panel and the winners will be selected based on their ability to showcase their product. |
3 | SSILS-2012 | March 3 2012 | The ultimate event where the winners will get an opportunity to participate in the whole summit and listen to eminent personalities. |
How to participate in product story telling?
Stage 1 PRODUCT ABSTRACT SUBMISSION |
Rules and regulations |
· The abstract should answer the following basic questions. 1. What origin of the idea? 2. The uniqueness of the idea. 3. How did you elevate the idea to the next level? 4. The technicalities of implementing the product 5. The learning and experiences · The following supporting documents can be added based on the appropriateness to the case. 1. Bona fide certificate from the college. (Mandatory) 2. Proof for articles published, patents obtained, honors received etc., if any. 3. Details about the references, inspired articles, 4. Photographs and videos of the product. · Necessary diagrams/photographs can be added. · The abstract should be a MS-Word document which is not more than 3 pages · The document should be typed using Times new Roman font of size 11. · The name of the document should be the name of the product. · The names of the team members and their personal contact details should be included in the last page Please refer the sample product abstract at the end of this document |
Selection Criteria |
· The submitted abstracts will be scrutinized by an expert panel and the finalists will be selected based on the following criteria. 1. The motivational factors behind the idea. 2. The uniqueness or the specialty of the idea 3. The concept development 4. Viability for implementation 5. The promising consequences |
The results |
· The selected teams will be intimated by mail on February 10th 2012. The teams will participate in story telling event of SSILS 2012 where they are expected to give a power point presentation and an optional video presentation. |
Stage 2 PRODUCT STORY TELLING – THE PRESENTATION |
Format for the presentation / Rules and regulations |
· The selected teams should give a power point presentation during the event where they need to explain the following aspects. 1 The experience of conceiving and implementing the idea. 2 Business analysis 3 Implementation and Testing 4 Pricing and sales The teams are advised to create and present a video along with the presentation which exhibits their vision, mission and the dream behind the startup. |
Selection Criteria |
· The panel of judges will interact with the team during the presentation for evaluation. The teams will be assessed based on the capabilities to 1.Entertain -The journey towards the invention -The need of the product -The expected consequences 2.Educate - The technical details - Key learning 3.Inform -About you (Personal profiles of the team members) -Future scope |
The results |
· Two teams will be selected for the award at the end of the presentation. The teams will be honored during the summit and they might get a chance to present their product in the grand function. |
A Sample Product Abstract
[This is just to illustrate the format and the flow of the expected product abstract. It may be modified appropriately based on your case.]
“Low cost blood pressure monitor”
Introduction
In a country like India, where the population has crossed 1 billion, adequate health care services are still unfeasible. The modern lifestyle with changing food culture is a colossal threat to the healthy living of a citizen. The advancement in the science and technology is steadily addressing the problems in providing quality healthcare to everyone. Low cost blood pressure monitor is one such product developed by us four electronics and communication engineering students to support our population against the most common disease seen across the country.
The spark behind this innovation
'Blood pressure' is known as the silent killer, since it is not identified in most of the cases in a timely manner. The only place where a common man can check the blood pressure is in a hospital which cannot be done frequently. There are some devices already available for this purpose, but with two major drawbacks. The first one is the price which is not affordable for everyone and the second one is the usability. The significance of this issue was realized by us when many of the elders in our families were requiring a product of this kind every single day.
During a technical symposium in our college, we were asked to think about the areas in which we need to bring down the technology to the benefit of ordinary people. Without much delay we identified this was one of the major places where something needs to be done to solve the common problem. We proposed this idea in front of a panel of professors and requested them to recommend inventing a product of this kind to the health care ministry of the government or some private concerns. They simply diverted the question on us, "why should not you guys take this responsibility?" This made us to think in really a different pattern, whether possible or not, why should not we explore the unknown territories and put some efforts for the sake of our own people. Without second thought we drafted a plan with the help of our professors and started working on it.
The development of concept
We spent nearly two weeks in understanding the working principles of conventional analog blood pressure monitor. We had to sit with the medical officer of our college for half a day to understand clearly about the biological aspects of blood pressure and the related details. When we got a clear idea about what needs to be done we started planning about how it has to be done. Our electronics department professors and the medical instrumentation experts of our university helped us to draft down the exact plan and basically it appeared like this.
The reasons behind competitive pricing.
The components required for the entire development of the product are not manufactured specially for this purpose. Customized manufacturing of components will increase the price against the name ‘low cost BPM’. So we identified the commonly used components like ball point pen refills, printed circuit boards, relays available in automobile stores, multipurpose switches and similar items. They are not designed or manufactured specially for our instrument. So the cost to assemble a device came down a lot. Moreover for electronic components like integrated circuits we contacted the vendors who supply to our college laboratories and managed to get a good discount. All these factors really helped us to justify the name ‘low cost BPM’
Assurance about the quality
The ultimate precision could not be achieved in the first attempt. We had to rework our design and the setting nearly more than 60 times to achieve the perfect calibration of our device. We chose a set of 10 people with different age groups and physical parameters and tested our device against them along with the conventional monitors. After a strenuous testing and rework we were able to attain the present status of perfection.
Precious moments
Our product was displayed in the 20th annual medical exhibition, Bangalore and observed by many experts and doctors. It was selected as one of the best innovations of the exhibition and made us all proud.
Conclusion
A spark of idea can do wonders if it is carefully preserved with the spirit of realizing it. The technology can be applied to help us in several challenges of our everyday life, for which we cannot expect some industry or government to step in. Having basic understanding of science and technology we certainly can materialize our ideas when we have the perseverance and smart work. We believe strongly that our story will encourage young engineers to think beyond text books and to contribute to the real world.
Courtesy: http://www.freescale.com
Sample products:
1. A Liquid cooling system for processor in computers. (Electrical)
Conventionally the processors in computers are cooled by a fan attached in the circuit board. Due to recent increase in the processor capacity they tend to get hotter in a short span of time. The space constraint does not allow incorporating bigger fans inside the cabinets. So we have designed a small water cooling system which can fit inside the cabinet of a computer to provide effective cooling. Basically we have assembled a water container of 30 cc with a set of 25 micro tubes which can function as a conveyor for water around the mother board.
2. Fire detector for home.(Electronics)
Fire detectors are very common in corporate buildings or public places. But they are not very common houses due to their cost and the complexity in installation. We have designed a very simple portable system which does not require intricate wiring or very costly components. This is has been designed for houses from 750 square feet to 4000 square feet. Testing has been done in our college building and the efficiency has been proved no lesser than the professional fire detectors.
3. Coconut opener (Mechanical)
Coconut is a very common thing available in kitchens all over the world. But using it instantaneously has a difficulty in the form of opening its shell. A device has been invented to break the shell with just the power of your hands. The basic level mechanism is used in the device where the coconut is placed in between the iron rods and they crack the shell when pressure is applied in the shaft provided. The unique design of the zigzag rods boost up the force and break the shell. The device is found to be less weight and very flexible to use.
4. Mobile based personal organizer tool for student information management
Mobile phones have become an inevitable equipment of everyone and they have proved themselves as a potential tool for many areas of applications including entertainment. There are many applications available for mobiles for personal planning, but they are all very generic and may not be addressing the needs of a specific community. Being students we could understand the challenges of the student community in managing their everyday challenges including projects, academic schedules, assignments, placement activities and personal interests. So we have developed an Android based tool which can run in mobiles and solve the information management problems of students.
5. Temperature controlled Jacket. (Textile and electronics)
We use different kinds of outfits for different climatic conditions. Usually they are designed for some specific kind of weather. The change in weather does not happen abruptly, but it has gradual changes over a period of time. So we have designed a temperature controlled jacket which can provide various sensations on different temperatures. This has been achieved by collaborating modern textile developments with the temperature sensor technologies of electronics.
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